Tag Archives: time on site

Why Time On Page Is Inaccurate

Why Time On Page Is Inaccurate

When considering the time on page that Google Analytics reports, you have to remember that this can be a very inaccurate metric. Let’s first understand how Analytics calculates the time that a user spends on a page.
How Google Analytics Calculates Time On Page
Each time a page on your site loads, Analytics records the timestamp. If [...]

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